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Food brands let you see what you get, sometimes.

┬áSee what you get food packaging, once it’s not the amount sugar. The Australian Government has just launched a new food labelling initiative that highlights the food’s country of origin with a campaign declaring ‘See what you’re getting’. The new labelling must be rolled…

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Innovative food retail brand Pantry adds genuine value to the lives of their customers

Baking the Value into Value Proposition Pantry is a fascinating new retail concept from the US created to tap directly into the ever busier lives of consumers. Located in Boston, Pantry is a new kind of grocery store that allows shoppers to buy pre-portioned recipe…

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The Crittenden Brand Critter – How Social Media Helps Keep Big Business Honest

The power of social media for having a conscience. The Australian newspaper last Saturday (15/2) had a great piece written by Blair Speedy that once again highlights the power of social media. It also highlights how big business, in this case Woolworths, can at times…

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Jock's! Your brand is peeping through

Driving into the studio yesterday I was struck by a large piece of graffiti on Montague St. Living up north close to a rail line I’m used to seeing large, great pieces of street art. This one stood out because, well, this part of South…

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