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The humorous side of brand fatigue

So you build an amazing company… You invest in branding to grow awareness and value in your brand over many years – Congrats, you’ve made the grade. But after all your hard work comes brand fatigue. Consumers start turning to the newest brand on the…

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What if Brand identity Design Couldn't Lie? – Loving these Honest Logos

Brand Identity Design on Truth Serum I love this project from Swedish designer Viktor Hertz. The ‘honest logos’ project proposes – ‘what if logos actually revealed the naked truth of a brand’s meaning in the mass market’.  Hertz has developed a bunch of new logos…

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