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Master Personal Brand Fail for MasterChef King George Calombaris

It would appear MasterChef Judge and restaurant king George Calumbaris has tarnished his personal brand when it was recently revealed nearly 200 staff at his restaurants have been underpaid $2.6 million. George Calombaris’ company underpaid 162 of the 430 current staff at his restaurants including…

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An Evening with George Calombaris – A Delicious Brand Experience

Question: When is a Restaurant Brand more than a Restaurant Brand? Answer: When it turns into Gastrontainment. A few weeks ago I enjoyed a brilliant brand experience at the recently opened St. Katherines restaurant in Kew. St Katherines is the latest restaurant (that makes five…

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