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Do marketers tell stories or do they deceive?

Seth Godin is a very highly regarded author in the business and marketing world. His well-known book, All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works — and Why Authenticity Is the Best Marketing of All often receives rave reviews. Even…

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Another Brilliant Guerrilla Travel Brand Experience – Take a look at Brussels

A Brilliant New Brand Campaign of the French National Railway. Last year we wrote a blog on a brilliant tourism campaign for the French National Railway called the Escape machine (you can check it here). What we loved so much about the guerrilla campaign was…

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