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Will the Real Brand Please Stand Up – Authenticity and Brand Sponsored Content

The Critical Role of Authenticity in Brand Sponsored Content Just the other day LA advertising gun Miry Whitehill and I were swapping thoughts on a new content-based social media campaign for Levis. http://www.youtube.com/watch?v=lzRKEv6cHuk What a huge project, with a nice, soft brand ownership from Levis,…

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