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Creating Brand Folklore – Roger Federer & Gillette Serve up a Winner

A video featuring tennis star Roger Federer that plays on our collective fascination with “real or fake” hit the web earlier this week and has quickly gone viral, accumulating more than 700,000 views as of this morning.

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A Very Christmas Brand Map – Tracking Brand Loyalty

The brands we choose reflect how we see ourselves Each day we make thousands of conscious and sub-concussion decisions about the brands we wish to include in our lives. Our choice of which brands we choose to connect-with is often a reflection of how we…

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When Brands Collide

I couldn’t help but laugh when I saw the front cover of the January 2010 edition of Golf Digest in light of everything that has happened to Tiger Woods in the last few weeks or so – and I quote Geoff McClure from The Age…

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