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Google, PayPal and Bunnings healthiest brands in Australia

International research company YouGov releases the 2017 BrandIndex showcasing the best brands. The YouGov BrandIndex rates the overall health of the brand and takes into account consumers’ perceptions of a brand’s quality, value, impression, satisfaction, reputation and whether they would recommend the brand to others.…

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Heineken fights to protect its brand and trademark red star

Global beer brand forced to defend it’s iconic red star and perceptions of it promoting communism. Dutch brand Heineken is recognised globally for it’s green cans and bottles. Another core brand asset is the red star. Unfortunately for Heineken, the red star is also seen…

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Global brand Samsung creatively releases Super AMOLED screens

With the release of the Samsung Galaxy Yab S Super AMOLED screen, image-makers Serial Cut have launched an intriguing behind the scenes film that documents their process and shows a collaboration between digital and handcrafted worlds.

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Help – I need to differentiate my Retail Brand

We all need a little brand Help A brand I’ve watched with much interest and admiration is Help Remedies from the US. From the very start Help has demonstrated a clear vision on how to stand-out from their competitors in everything they do. And with…

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Digital Retail Brand – Click Frenzy fails to raise anything but ire and a few giggles

Click Fizzer Highlights the Challenges of Online for Retail Brands This week’s Click frenzy turned-out to be more of a Click Fizzer. After much hype, the concept appears to have been let down by a technology, a targeting promotional campaign and lack of support from…

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Retail Brand Inspiration – kikki.k's Christmas Visual Merchandising

It looks like our friends at kikki.k have done it again. Walking past our local store in South Melbourne today my eye was captured and my mind captivated by the beautiful VM, from window to display, from product design to range. Here’s hoping for some…

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Coffee & Cafe Brand Starbucks Innovate with Brilliant Brand Story Telling

The Brand Story on Coffee For many brands, understanding the most powerful element of their story is something they spend little time conceiving, let alone communicating. Global coffee and cafe brand Starbucks have once again demonstrated that they understand the value to their business of…

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