In a world of diminishing brand loyalty, failure to create deep and engaging relationships will be devastating.

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How Google's office design demonstrates their commitment to brand innovation

Inspiring places to live, work, innovate and create. Tech mega brand Google surprised the business world this week when they announced the change of their corporate structure and a re-naming of the corporate entity to ‘Alphabet’. Google co-founder and newly titled Alphabet CEO; Larry page…

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Apple's new font follows through on brand engagement

Last week Apple announced a pile of new software at it’s World Wide Developers Conference which is all very exciting for those developing and using their products but the bit that stood out for my was the official launch of the companies new font San…

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Surprise co-branding strategy – Android partners with KitKat

Android announces version 4.4 is named ‘KitKat’  Google Android has added a pinch of spice to their tradition of naming operating systems after alphabetically sequential snack foods, with a surprise announcement to name the next version ‘KitKat’. The secret was so well-kept that most of…

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The Next Digital Generation

If you think texting while walking is dangerous, just wait until everyone starts wearing Google’s futuristic, internet-connected glasses.

  Directions to your destination appear literally before your eyes. You can talk to friends over video chat, take a photo or even buy a few things online…

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Every Second One Hour of Video is Uploaded – More Compelling Infographics on the Way the Digital World is Changing the Real One

Viva La Digital Brand Revolution We love the way the digital revolution has seamlessly woven into the way we live our lives. In so many ways the way we do things today integrates a digital element whether shopping for a car or a pair of…

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The Art Project by Google

The Art Project is a collaboration between Google and some of the world’s most acclaimed museums. It allows uses to take an online virtual tour around some of the world most prestigious art galleries, zoom in on some of the most famous artworks to amazing…

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Five Everyday Brand Inspired Words

The Evolution of the English Language After a meeting earlier this week with the executive team at Melbourne University’s Ormond College, I found myself thinking about two things.  One, why I didn’t attend the college myself, and two, how many brand specific words I use…

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The Colours of the Top 100 Web Brands

Today it’s more critical than ever for companies to differentiate themselves from their competitors and make memorable connections with their consumers by creating unique, recognisable brands. Every touch point of a brand plays a vital role in brand recall, but the brandmark is the heart…

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Know my phone…..know me

Mobile phones have come a long way from where they started. Back in the early days you felt good if you got 30 minutes call time out of the brick in your hand, now we can’t put them down and we’re disappointed if we can’t…

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Top 1000 Brands on the net

Google have today published the top 1000 visited brands on the internet. Makes for some very interesting reading. You’ll need at least 4 million, unique visitors, for your site to make the list. To make just 1%, takes 16 million unique visitors. Looks like we’ve…

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Some Questions Can't be Answered by Google

Saw this photo on Flickr and loved it. Photo by Mykl Roventine. We say; ‘Nice one Mykl’.

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Trend Report – Visual Language of Brands (Chapters 4&5)

The Fourth and Fifth Chapters in our Comprehensive Trend Report Over the last three Mondays we’ve published the first three sections of our research report into trends in visual language. This Monday and next Monday we’ll publish the final chapters of the report. In this…

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