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Truly Deeply rebrands ATSE as Applied

Leading think-tank rebrand brings to life a new purpose and improves engagement with the broader community. Applied replaces ATSE as the new brand name for the Australian Academy of Technology and Engineering. The new name ‘Applied’, was chosen as it humanises the brand and cuts…

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Cutting Edge Publication Design – A book that reveals more the longer you engage with it

Dutch design studio Oak & Morrow have created a book cover for Art Directors Club Nederland (ADCN) 2014 yearbook which shows off the best work from the Dutch design industry. Their solution involved the use of thermal ink that transforms when contacted by body heat. As…

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FYI – I'm a Graphic Designer; A cinematic portrayal of this profession we call home

“That’ll be £100,000 for a squiggle…” Watching this clip I wasn’t sure if I should laugh or cry. Some hilarious references to the profession of creating brands for products and services (a very serious and highly valuable business tool as all our very sophisticated readers…

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