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IKEA Chief believes we have reached ‘Peak Stuff’ – What does that mean for consumer brands?

Has the West has reached it’s peak of Consumerism? During a recent interview with NPR in the US, IKEA’s Global Chief Sustainability Officer, Steve Howard opined: “If you look at things like oil–well, actually, oil sales have peaked in the U.S. and Western Europe. Beef sales have pretty…

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