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ANZ bank’s masterstroke of differentiated brand strategy

Standing out from the crowd in a summer of sport. So what’s notable about a bank choosing an Olympic gold medalist basketballer and an Australian Open tennis Champion to represent their brand across an integrated campaign this summer. Well for starters, it’s the one athlete…

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BNP Paribas re-defines the future of retail banking

A Challenger Brand Mindset from a Big Global Bank There’s a saying in business that if you’re not moving forwards you’re moving backwards. And on that basis, much of the retail banking sector in Australia has been struggling to keep up with the pace of…

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