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Apple Brand’s Appetite for the Environment and Sales

It is a fabulous initiative that Apple will allow its Australian customers to trade in their iPhones and iPads for credit towards new models. 

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Apple doubles down on brand value

Apple Launches iPhone 5C & iPhone 5S. You’d have to have been living under a rock not to know Apple has launched new iPhones this week. Naturally, as one of the world’s most valuable companies and brands, every single news outlet has reported on it…

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