Blog

By Category


Five Everyday Brand Inspired Words

The Evolution of the English Language After a meeting earlier this week with the executive team at Melbourne University’s Ormond College, I found myself thinking about two things.  One, why I didn’t attend the college myself, and two, how many brand specific words I use…

Read more »

Trend Report – The Visual Language of Brands (Chapter 6)

The Final Chapter in our Comprehensive Trend Report Over the last month we’ve published the first five chapters of our research report into trends in visual language. This Monday and we publish the final chapter of the report. In this week’s chapter we’re exploring trends…

Read more »

Trend Report – The Visual Language of Brands (Chapter3)

The Third Chapter in our Comprehensive Trend Report Over the last two Mondays we’ve published the first two sections of our research report into trends in visual language. Each Monday for the next four weeks we’ll publish another chapter. This week’s chapter focuses on trends…

Read more »

Apple Vs Microsoft – A Battle of Brand Association

All Brands Have Meaning Whether carefully and strategically considered or by default, all brands hold associated meanings in the market place. Well considered brands establish a competitive brand proposition (their brand strategy) with layers of meaning to both differentiate themselves from their competitors and to…

Read more »

A Very Christmas Brand Map – Tracking Brand Loyalty

The brands we choose reflect how we see ourselves Each day we make thousands of conscious and sub-concussion decisions about the brands we wish to include in our lives. Our choice of which brands we choose to connect-with is often a reflection of how we…

Read more »