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St Patrick's Day brand storytelling

For those of our blog readers who are donning green today and celebrating the festival of St Patrick around the world, here’s a beautiful brand video from Discover Ireland. With Liam Neeson narrating, the #GoGreenPatricksDay video leverages the publicity of Paddy’s Day around the world…

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Those forgotten in our rush to a digital age

When I chatted last week about why Guinness resonates with people around the world, as they have always been about ‘Beer and People’ and how they position themselves at the heart of relationships, I attempted to paint a picture of the magic of the rural…

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Guinness: The art of brand storytelling

My uncle PJ lives in a rural village in Ireland and when he’s in his local pub he sits at the bar and nods ever so slightly at the barman, Liam. No words. Just a faint lift of the head. If you blinked, you’d miss…

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Nike cuts corners on naming and pays the price

Nike is no stranger to controversy surrounding the brand but this time, it is self-inflicted due to a lack of research. Launched to celebrate St Patricks Day, Nike’s ‘Black and Tan’ sneaker has been labelled insensitive and offensive. What should have been a clever brand…

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Finding a Country’s Colour

Istanbul is in the middle of everything. A symbol of how exchange, migration and connections are the base of evolution. Blurring the flag colors of all the countries that have had long relations in Istanbul, Filippo Minelli’s The Flags of Istanbul is a project about…

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