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WikiLeaks Brand – Borrow when you can!

In the same way WikiLeaks borrows brilliant from any source, the Australian yoghourt brand Jalna has been running a print campaign whereby they seemingly borrow a famous or high profile person’s status as an endorser for their brand. And at the moment when you are…

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A Very Christmas Brand Map – Tracking Brand Loyalty

The brands we choose reflect how we see ourselves Each day we make thousands of conscious and sub-concussion decisions about the brands we wish to include in our lives. Our choice of which brands we choose to connect-with is often a reflection of how we…

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