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The real John Lewis Twitter Christmas ad

An accidental brand ambassador John Lewis is the name of big UK retailer but it’s also the name of a guy from Blacksburg, Virginia. Since 2007, the lecturer from Virginia Tech University has been using the twitter handle @johnlewis and he often receives tweets meant for…

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Brands using their Christmas campaign to spread awareness on loneliness

This Christmas we’ve seen a common trend among major brand’s Christmas TVC campaigns, where instead of painting the perfect family experience, they’ve focused on some of the not so pleasant parts of Christmas, loneliness in the elderly and raising awareness on how we all can…

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Brands with the best and worst Christmas ads for 2013

It’s ‘that’ time of year again with many brands continuing to shove the old clichés of Christmas and plenty of price and product down our throats. However, it’s great that some brands are making a real effect to find interesting ways to truly emotionally connect…

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