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Unconscious Bias Works Against Gillard Personal Brand

Gender bias most certainly did play a role in the demise of Julia Gillard. Even if it was unconscious. Unconscious bias is innate within each and every one of us. Our instinct will often seek out people we assume are similar to us (and Julia…

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Branding Politics

In the aftermath of the recent Rudd-Gillard leadership debacle within the Australian Labour party I think it’s fitting to take look at some of the best political branding moments.

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The Branding of Politics

Applying branding frameworks to politicians and political parties is a very much established practice. In fact, some may even argue that politics is increasingly about symbolism as opposed to policy implementation, image rather than content. A little harsh perhaps, but certainly in Australia we are…

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