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Emotive Branding – KFC finds it’s Romantic Side

For Mother’s day 2017, KFC US released a romance novella called Tender Wings of Desire. Interestingly, Mother’s Day is KFC’s best-performing day of sales in the year (sometimes truth is stranger than fiction). The book features Harland Sanders as the story’s love interest and seeks…

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KFC's Edible Coffee Cups – A Delicious Retail Innovation

Good Thinking + Good to Eat To celebrate its 50th anniversary, KFC plan to launch an innovative edible coffee cup into the UK market this summer. As coffee continues to be a staple add-on or usage occasion introduction for food retail, the ability to connect…

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Trend Report – The Visual Language of Brands (Chapter3)

The Third Chapter in our Comprehensive Trend Report Over the last two Mondays we’ve published the first two sections of our research report into trends in visual language. Each Monday for the next four weeks we’ll publish another chapter. This week’s chapter focuses on trends…

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Logorama – Brand Stories, Tarantino style

A World of Logos As a creative agency of brand thinkers and designers, we see the world with a decidedly brand perspective. Brands play such an ever-present role in our day-to-day lives that we barely notice them as they compete for our attention from billboards,…

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