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KLM – Social fail or win for the brand?

KLM’s ‘Adios Amigos’ world cup tweet to Mexico has gained much attention in the past day or so. Most negative but is there another side to the story?

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Brand impact of KLM's 'Meet and Seat'

As airlines continue to struggle for differentiation, KLM hopes its new ‘Meet and Seat’ programme might be another incentive for you to choose them. It’s a bold initiative that rides the social media wave and may well provide a valuable brand gesture that enhances the…

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European Airline KLM Builds Brand Fans by Design

A Lesson in Building Brand Fans Last week I cam across an interesting account on the web of a wonderful brand gesture from European Airline KLM. KLM have created the ‘KLM Surprise Team’ who monitor social media channels to discover travelers commuting to, from and…

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