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Can brands withstand their ambassador's mess ups?

There’s been a lot of negative press around Aussie cricketing legend, Glenn McGrath in the last week, as pictures of him on a ‘legal’ wildlife hunting safari in Zimbabwe back in 2008 have emerged. He’s pictured hoarding over his prized kills including an elephant, buffalo, hyenias and wildebeast.…

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What did Lance Armstrong teach you? Our February article for The Melbourne Review

What did Lance Armstrong Teach You? February 2013 Peter Singline & David Ansett In recent times we have witnessed the demise of one of the world’s truly big personal brands in Lance Armstrong. Interestingly, it became official in a very public chat with an even…

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The sound of history being re-written – The next chapter in the Lance Armstrong saga

They say revenge is a dish best served by… librarians I spotted this image on papermag.com and I couldn’t resist sharing. As the next chapter of Lance Armstrong’s fall from grace unravels before our eyes, it appears his fall from grace has been greased by…

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Lance Armstrong: Personal Brand Armageddon

Last month as the International Cycling Union (UCI) followed the US Anti-Doping Agency on banning Lance Armstrong for life and stripping him of his Tour wins we got to witness what is arguably the biggest personal branding disasters unfold. I don’t think there’s any debate…

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