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Ford & Lego – A surprisingly successful brand partnership

Meet #BrickPony, the love child of Lego auto brand Ford. #BrickPony is a life-size replica ‘1964½’ Ford Mustang V8 coupe made from Lego and Duplo bricks. Made out of 194,900 pieces of Lego and Duplo, it took around 1,200 hours to assemble by a team…

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1970's letter from Lego show's why the brand has been so successful for so long.

A Brand Strategy with 40 Years Consistency and Clarity Forty years ago the world was a very different place – TV was king, there were no such thing as personal computers let-alone the internet, no Youtube, no facebook or Instagram, no reality TV or Kardashions…

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A(nother) Stand-out Brand Idea from Lego

Capturing the Magical Spirit of Imagination through Brand Design One of the things I love about the Lego brand is their ‘Challenger’ mindset. Even though they have a market position and brand equity their competitors can only dream of, they have an endless appetite for…

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