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Aston Martin’s audacious brand gesture

Aston Martin has announced the ultimate collectors toy with the news they are going to make 28 Goldfinger DB5 reproductions. Aston Martin is working with EON Productions and Chris Corbould the special effects wizard whose resume includes Star Wars, Batman and all the Bond movies…

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Lego moves to become a sustainable brand

Toy brand introduces first sustainable pieces It’s the only plastic toy that gets a thumbs up from most sustainably minded parents I know. It’s great to see it making a move to becoming a sustainable brand. Lego has introduced it’s first sustainable pieces as the…

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The meaning and origin of famous brand names, part 2

More brands, more stories of how they found their name. Last week we looked at how Apple, Virgin, Nike and 3M, Durex and Kodak got their names. To read part 1 click here. This week we look at the stories behind more big name brands,…

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Back to being brand obsessed with Lego!

We’re pretty obsessed with Lego, you may have noticed! Lego is a brand whose packaging says suitable for aged 4 years+, but probably their biggest brand advocates are blokes 20+ reminiscing of the hours of fun from their childhood. I still buy my boyfriend Lego, he’s 31. We…

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Lego Brand’s Market Segmentation is a Winner

Danish toy maker Lego says sales soared 25 percent 2012 thanks largely to the new Lego Friends series of building blocks designed for girls. Sales growth driven by a novel rollout for girls, Lego Friends, that sold much better than expected, to the extent that…

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A very festive brand gesture from Lego – masters of brand development

It’s not new news that we are big fans of the Lego brand. As a brand with a relatively limited core product Lego are impressive masters of brand building and capturing the spirit of play. In the past we’ve written about Lego’s augmented reality point…

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NASA Sends Lego to the Stars – Brand Loyalty to Infinity & Beyond

As a creative branding agency, we love it when we come across examples of brands that have grown to mean so much more than their functional proposition. Take children’s toy brand Lego for instance. Sure there are Lego fanatics, Lego Masters and millions of kids…

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The Humble Business Card re-imagined as Bold Brand Communication by Lego

Unbeatable Business Card Design When it comes to business card design, this one is pretty much unbeatable. Jorgen Vig Knudstorp, the 42-year old Chief Executive of Danish toymaker Lego has a business card in the shape of a 1.5 inch tall Lego man manufactured to…

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Lego – A Grown-up Brand Obsession

We Truly and Deeply Love Brand Obsession Here at Truly Deeply we admire brand obsession – well to be more accurate, any obsession built around a passion that brings happiness is OK with us – no matter if it’s a little, well, antisocial. So when…

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Zag Brand Design – How taking a Different Approach can Make your Brand Stand Out

Sometimes, different is the Only Answer In our lives as brand strategists and designers we spend alot of time and energy helping our clients gain clarity about what their brand proposition should be in the market and how it should look and behave from every…

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Lego Fires-up the Imagination (a Lesson in Point-of-sale)

The Point of Point-of-sale Recently we wrote about adidas’ augmented reality campaign for their Originals product line. Augmented reality is fast becoming a ‘must-have’ for any brand designing an integrated campaign – especially those with a customer interface such as retail. Lego has recently launched…

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