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Patagonia: A purpose driven brand living their values everyday

Last week I was powerfully engaged by a brand that I’ve never purchased a product from before. Patagonia, the outdoor clothing brand were featured in the press recently because of a human rights scandal within their own second tier manufacturing chain. They’re not the only brand to…

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Your people are your living breathing brand

“Brands that stand on the shoulders of giants are not created by branding agencies, they are created by people”. One of our clients recently launched their new brand internally and the owner of the organisation used this line in his closing words. He was giving…

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