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Research shows how the shape of your brand mark influences customer perceptions

The hidden science of logo design For more than 25 years here at Truly Deeply we’ve been evolving and refining our understanding of the visual cues of brand identity, that is the subconscious associations brands communicate to their audience through the design of their logos.…

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So why did Facebook update their brand mark and is it worth all the effort?

Mastery in the tricky task of Brand Identity Design Update “When do I update my brand identity?” is one of the toughest questions for market leaders in managing their brand’s visual assets. This is often followed by the second toughest question; “OK, so how much…

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