We're an agency with deep expertise in helping brands find their compelling point of difference. For more than 25 years we’ve paired strategic tools with beautiful design solutions to help business stand-out, transform and grow.


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The Confounding Trend of Bland Branding

Where has all the brand personality gone? Call me old and grumpy, but there’s an emerging trend in brand identity design that has got my goat – the growing popularity of simple, type only brand marks. As a branding agency that breathes, eats and sleeps…

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No Logo – What would a world without branding look like?

Imagine a world without brand design. Watching the opening round of AFLW over the weekend I spotted a sponsor sign that took me back to my childhood. The match was being played on a suburban ground in Adelaide and the huge metal sign was promoting…

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Uber shows it’s elastic brand strategy with UberMOTO

The Uber brand pivots like a tech start-up. In 2016 Uber launched uberMOTO in Hanoi and Ho Chi Minh City in Vietnam, allowing riders to catch a ride on motorcycles. Uber have always been clear that they are not a ride share business, not even…

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Why 99 Designs is bad for everyone (except the guy who owns 99 Designs)

The Big Changes in Branding. In my time working in the design and branding industry (some 25 years) the internet has been the single greatest thing we’ve seen. At the start of my career Apple launched their first Mac computer, the first step in a…

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Royal Wedding Merchandise Design 2011 Style

A Fresh take on Royal Wedding Merchandise Design London communications and creative agency KK Outlet have commissioned seven designers to create a collection of unofficial commemorative china for the wedding of Prince William and Kate Middleton this April. The sets of plates and mugs are…

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Trend Report – Visual Language of Brands (Chapters 4&5)

The Fourth and Fifth Chapters in our Comprehensive Trend Report Over the last three Mondays we’ve published the first three sections of our research report into trends in visual language. This Monday and next Monday we’ll publish the final chapters of the report. In this…

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Brand is not a Four Letter Word

Creating Brand Identity for Local Government Since 1995 we have been continually engaged with defining, designing and communicating brands in the local government space. We’ve worked with more than a dozen different Local Government organisations on hundreds of projects of all sizes and all manner…

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