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No Logo – What would a world without branding look like?

Imagine a world without brand design. Watching the opening round of AFLW over the weekend I spotted a sponsor sign that took me back to my childhood. The match was being played on a suburban ground in Adelaide and the huge metal sign was promoting…

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Research shows how the shape of your brand mark influences customer perceptions

The hidden science of logo design For more than 25 years here at Truly Deeply we’ve been evolving and refining our understanding of the visual cues of brand identity, that is the subconscious associations brands communicate to their audience through the design of their logos.…

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So why did Facebook update their brand mark and is it worth all the effort?

Mastery in the tricky task of Brand Identity Design Update “When do I update my brand identity?” is one of the toughest questions for market leaders in managing their brand’s visual assets. This is often followed by the second toughest question; “OK, so how much…

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Royal Wedding Merchandise Design 2011 Style

A Fresh take on Royal Wedding Merchandise Design London communications and creative agency KK Outlet have commissioned seven designers to create a collection of unofficial commemorative china for the wedding of Prince William and Kate Middleton this April. The sets of plates and mugs are…

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