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Brand Story and Identity key to the London Bridge Placemaking

  Having recently returned from living and working in London for 3 years I’ve been keeping up to date with the happenings, particularly in one of my favourite areas, around London Bridge. Working almost next to The Shard, I was able to spend many lunch…

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London Design Festival 2012: Highlights

Over the past 10 days, the London Design Festival featured hundreds of events across London, showcasing the city’s pivotal role in global design.  The London Design Festival was in full colour this year, slapping Blighty’s austere environment with an array of vibrant furnishings.  The festival’s Landmark Projects…

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ANZAC Day, lest we forget

ANZAC Day goes beyond the anniversary of the landing on Gallipoli in 1915. It is the day we remember all Australians who served and died in all wars, conflicts, and peacekeeping operations. The spirit of ANZAC, with its human qualities of courage, mateship, and sacrifice,…

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Harrods and Hermès; a clever brand gesture, a great brand partnership

We always love to share a great brand gesture, especially when it adds to the brand experience for the audience and creates a mutually beneficial brand partnership. Harrods of London and Hermès have developed a great brand gesture that unites two brands beautifully as well…

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Embedding Design into Life

While there are many awards that recognise individual accomplishments in design, the World Design Capital (WDC) is unique as it aims to focus on the broader essence of design’s impact on urban spaces, economies and citizens.  The award or designation provides a distinctive opportunity for…

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Nokia's new brand gesture: Connecting people with free Wi-Fi

Remember Nokia?  The brand that was on the brink of extinction is back in the spotlight with a new way to deliver on their brand promise of ‘connecting people’. This week, Nokia launched a clever brand gesture to provide free Wi-Fi to Londoners and visitors…

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