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Creative Design and Fashion Collaborations

In a market where consumers are demanding more authentic and engaging brand experiences, creative collaborations between artists and fashion designers have become a vehicle for delivering a brand story, increasing prestige and producing visually exciting content and products. History is rich with examples of art influencing…

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The Zara brand effect

In case you haven’t heard the screams from Bourke Street, one of the biggest fashion retail names has opened its doors in Melbourne. Following its successful launch in Sydney, Spanish brand Zara, now has flagship stores in Australia’s two biggest markets. It has been publicised…

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