Blog

By Category


Is customer engagement the new customer loyalty?

Today‚Äôs post is an article written by Brandhook, good friends of ours and the sharpest brand research and insights agency around. Last month I attended the Customer Loyalty and Engagement Conference in Sydney and although the speakers represented a wide range of industries, what emerged…

Read more »

Guinness: The art of brand storytelling

My uncle PJ lives in a rural village in Ireland and when he’s in his local pub he sits at the bar and nods ever so slightly at the barman, Liam. No words. Just a faint lift of the head. If you blinked, you’d miss…

Read more »