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Stranger brand partnerships this Halloween

Lyft and Netflix partner for Strange Mode rides To celebrate Halloween and a new season of “Stranger Things”, Lyft partnered with Netflix in the USA to create Strange Mode on their app. Riders in in the USA were able to opt into the mode for…

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Lyft brand symbol shifts from a pink furry moustache to a glowstache

Having an iconic brand symbol is important to build brand awareness and help distinguish your service. But while Lyft’s furry moustache was helping the brand stand out, it was not necessarily for the right reasons. Uber competitor, Lyft has always been a whimsical and irreverent…

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