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Is Apple’s attempt to distance itself from China brand spin or brand craft

Apple’s ‘Made in China’ Brand Messaging Maybe I’m a little late to the party, but on the weekend I notices for the first time the small print on the back of my iPhone 6 which says: ‘Designed by Apple in California Assembled in China’. I…

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Brand Strategy is about the Value, not the Message

The Difference Between Message and Value In the past week I’ve had several conversations with clients, colleagues and our creative staff about the difference between brand messages and brand value. Brand is still a relatively young business concept and continues to evolve, mature and become…

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