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The branded app for colour coded shopping

LuxeFinds, the online luxury shopping engine for women, has produced a mobile shopping app that searches the web for lifestyle goods based on color. By taking a picture of an article of clothing or selecting a colour from a colour wheel, shoppers can find an…

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Fashion Branding – Shopping the Runway with the L'oréal Melbourne Fashion Festival

Over the past weekend and the coming days I will be enjoying all that is glittery and glamourous at the L’Oreal Melbourne Fashion Festival and as such, I couldn’t resist writing a blog dedicated to it.  Earlier this year, I posted a blog on the…

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The secret to a truly brilliant branded app

For anyone who has ever been to a fashion show, I am sure they are all too familiar with the disappointment of returning home to review the photos of the day, only to find your IPhone full of blurry snapshots that vaguely resemble a person.…

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