Blog

By Category


R U OK? Day founder used his marketing intellect for the greater good.

R U OK? Day is Australia‚Äôs first national suicide prevention day of action and was founded in 2009 by a highly successful advertising executive, Gavin Larkin who was inspired to start the campaign as a personal project to honour his father, who took his own…

Read more »

Man-Up; Creating a powerful brand campaign around this important issue

A powerful brand campaign to match an equally important issue. The ABC recently aired a brilliant three part series from radio personality Gus Worland. Man Up is an eye opening exploration of male suicide in Australia, it seeks to encourage conversation and awareness across the…

Read more »