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Consumer are smarter than you think (don’t try and trick the girls)

Reality Check for Marketers That awkward moment marketers realise they’re not fooling this feisty four year old with their marketing charms. From the mouths of babes… Dave Ansett David is the founder of Truly Deeply, a brand agency with 25 years experience working with brands…

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Is the global movement to ban urban billboards a passing phase or the future?

A world without advertising billboards – Reality or Fantasy? Believe it or not there’s something of a global movement happening with the goal to remove advertising billboards from our cities and urban areas. First it was São Paulo, then Chennai, Grenoble, Tehran, Paris and now…

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