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Is it love? Or is it Memorex? The Rise and Fall of a Tech Company Who Touched Many

Memorex is a consumer electronics brand that was best known for it’s recordable media for DVD and CD drives, and who can forget those classic cassette tapes! The story of this brand began in 1961 in Silicon Valley and by the early 80’s they were a…

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Lloyds Bank and TSB split, using brand narrative to claw back reputations

Twenty years after merging, Llyods and TSB (Trustee Savings Bank) have parted ways as a result of the 2008 $20bn taxpayer bailout. The split was enforced by the EU to promote competition between the UK’s major financial institutions. The rebrands for Lloyds and TSB were both executed…

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