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KFC brings back The Colonel with H.A.R.L.A.N.D. the drive-through robot

Capturing the spirit of the KFC brand personality. KFC recently launched H.A.R.L.A.N.D. (Human Assisted Robotic Linguistic Animatronic Networked Device) He is a robot created to take drive-thru orders in order to celebrate National Fried Chicken Day. So firstly – yes; National Fried Chicken Day is…

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Busting the First Mover Advantage Myth of Branding

Watching a TED Talk recently from Organizational psychologist Adam Grant I came across a brilliant insight that challenged the long and firmly held belief of First Mover Advantage. For as long as I can remember in business and brand the ‘first mover paradigm’ dictated that…

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Why Customer Loyalty is the new Customer Acquisition

Business Can No Longer Afford Traditional Customer Acquisition Strategies “It’s no longer a game of what brand a retailer can grow fastest, but who can keep their existing customer happiest” explains digital loyalty expert Sarah Judd Welch in PSFK’s recently released Future of Retail 2016…

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Increase your Marketing ROI with Blank Brand Canvases

The Mystery of the Blocked-out Store Window I was on my Sunday run the other morning, looking for any distraction from the headache of the night before, when I came across a familiar urban retail sight; the empty store with windows blocked-out by newspapers. Almost…

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