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Is the Old-Fashioned Flyer Doing a Steven Bradbury?

Today’s post is an article written by Brandhook, good friends of ours and the sharpest brand research and insights agency around. Two mornings in a row, I have been handed direct advertising materials at Richmond station.  One for Uber Eats and another for Pet Circle;…

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Woolworths CEO first to get the UberEats threat in Australia.

The Ultra-Convenience Consumer Trend Disrupting… Everything. So much has been written about Amazon’s launch into the Australian retail market (we wrote about it ourselves recently) that it has created it’s own ecosystem of disruptive buzz. There’s no doubt a business the size of Amazon with…

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5 Strategies for brands marketing to Gen Z

Is Gen Z the toughest consumer group to market to yet? The answer to that question depends on the brand, it’s product and mindset. With each new generation of consumers, established brands find themselves challenged to connect with a new collective mindset. However, there are…

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Death of the Shopping Mall – The changing landscape of retail

The world of retail has changed. Online shopping, online product and brand comparison, and the new shopping habits of consumers have significantly changed the retail landscape. Retailers, shopping strips and shopping centres have had to get agile in evolving the way they connect with and…

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The Experience Economy – Airbnb trips available on Zola wedding registry

The days of the casserole dish wedding gift are done. Global wedding registry site Zola has partnered-up with Airbnb to offer Airbnb gift cards as part of their offering. The move makes perfect sense to me. The experience economy shows no sign of weakening with the…

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The 7 Golden Rules for Marketing to Chinese tourists in Australia

A growing tourism market with rich potential. There’s never been a better time to dust off your Mandarin textbook and shake the dust off of your Chinese New Year Dragon, because the number of Chinese visitors to Australia continues to grow rapidly and opportunities abound.…

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Meet Hygge, the Cosy New Consumer Trend.

Feel like staying home this weekend? curling-up on the couch under a cozy rug in your PJs with candles burning, a glass of red from Vino Mofo, dinner from UberEats and a movie on Netflix?  Turns-out you’re not alone, but part of the global consumer…

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Data overtakes oil as the world’s most valuable resource

Data is the new black – an interesting thought for the week. For the 20th century, oil was the most lucrative industry in the world spawning billionaires, creating wealthy nations from sand, and keeping antitrust regulators on their game. After fleetingly handing the mantle over…

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Three Ways Retailers Are Scaring Away Ready-to-Buy Customers

The way customers buy has changed I recently read a great article on Curalate by Jarred Shelley, Head of Content Strategy that captured one of the great challenges fro retail brands in today’s ever-changed marketplace. The article talks through a shopping experience that is reflective…

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Marketing with meaning: Creating brand connections

As a marketeer I have recently started to notice the increase in meaningful marketing and the extent to which brands are seeking to create meaningful experiences that consumers can connect with and move people emotionally. Thank goodness, a change has been in the air for…

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Is your male marketing off pitch?

Linx brand connects with the 21st Century Man One of the most significant trends for any brand marketing to males under 30 is the blurring and fragmentation of what it means to be a man in the 21st Century. Long held stereotypes of muscular, masculine,…

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#wegetyou – a Campaign speaking the language of Gen Viz

Gen Viz speak their own (very visual) language. The Partnership for Drug-Free Kids, is a US nonprofit dedicated to reducing substance abuse among adolescents. In 2015 they developed this campaign to raise awareness of what they do and connection with their audience. Yes the campaign…

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