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McDonalds billboards prove the value of a good brand mark

The power of the brandmark McDonald’s Canada has proved the value of a good brand mark with it’s playful ‘Follow the Arches’ campaign by Cossette. The campaign consists of four simple billboards that crop the golden arches to provide freeway direction signage that goes beyond…

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Nutella’s brand truth spoils the party again

Can an image change brand perception? McDonald’s recently introduced a Nutella Burger in its Italy restaurants. However, among the excitement of the new burger was a one image that was souring the publicity. A picture of the Nutella jar showing what is actually inside, has…

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McDonald’s shows why the web is the best and worst thing to happen for brands

Not a smart branding idea in hindsight When it comes to marketing and brand building, McDonald’s are about as savvy as they come. With huge departments of marketing specialists and many years in the game, you’d think they’d know how to navigate the tricky waters…

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Brand fade: Is McDonalds losing its shine for Gen Z?

While taking my 11-year-old son to Little Athletics, I noticed how a once strong brand is losing its relevance. When trying to give out the award for athlete of the day, I struggled several times to get any of kids to accept it. The reason…

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The times are McChanging

In the increasingly health conscience and food obsessed global market consumers are rapidly boycotting McDonalds. But the worlds number one fast food chain isn’t going to take it lying down.

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Australia Day Ads 2014 – the best and worst of brand patriotism

Like with any holiday, Australia Day it is often abused by advertisers desperately trying to get our attention. While some ads stand out, many are probably not worth the investment. Then there are the ones that get it so wrong it can be potentially damaging…

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The Golden Arches continues to build brand advocacy with Gen Z

My eight-year-old son, like many children, is a great brand ambassador for McDonald’s. Ever since he could talk, he was asking, “can we go to McDonald’s?” My wife and I never encouraged it but, like most things children pester for, you either continue to fight…

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The Art of Outdoor Brand Communication Design

Billboard Brand Design Genius The thing that always strikes me about billboards as a medium for brand communications is how limited they are. They provide a relatively small brand canvas relative to the busy world around them, typically they have a small window of opportunity…

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Logorama – Brand Stories, Tarantino style

A World of Logos As a creative agency of brand thinkers and designers, we see the world with a decidedly brand perspective. Brands play such an ever-present role in our day-to-day lives that we barely notice them as they compete for our attention from billboards,…

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The Power of Colour in Brand Design

Today it’s more critical than ever for businesses to differentiate themselves from their competitors and make memorable connections with their audience by creating unique, instantly recognisable brands. Colour in Brand Design Every touch point of a brand plays a vital role in brand recall, but…

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