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Global Brand rankings turned on their head.

The fast changing face of branding. The last eighteen years has seen a seismic shift in global brand rankings. It is almost impossible to believe that less than two decades ago brands such as Apple, Google and Amazon were barely a glint in the world’s…

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The 6 Reasons Why Brand Loyalty is King

Don’t Underestimate the Value of Brand Loyalty Research in the US on brand loyalty has identified that more than 50% of consumers would pay a 20-25% premium for their favorite brand before price sensitivity would see them switch to another, competing brand. In some categories,…

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