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The Psychology Behind the World’s Most Recognizable Brand Sounds

The power of sound in brand differentiation In the battle for customers, brands have long engaged the senses in order to create unique and identifiable properties¬† they can own in the minds of their customers. All brands strategically or otherwise set-out to own a concept…

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The 6 Reasons Why Brand Loyalty is King

Don’t Underestimate the Value of Brand Loyalty Research in the US on brand loyalty has identified that more than 50% of consumers would pay a 20-25% premium for their favorite brand before price sensitivity would see them switch to another, competing brand. In some categories,…

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