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Department store Myer shows their branding game can still hit a winner

Anyone who’s ever worn heels for a day at the races, the idea of taking them off before you start the long trip home has enormous appeal. At this year’s carnival, Myer were giving away comfortable, practical, and not completely unstylish, branded slides – manna…

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UBET smart brand engagement for Melbourne Cup Day

UBET calls on all red-blooded Australians to push for a national public holiday with #UBETWECAN social campaign. It’s the race that stops a nation but it’s only Melbourne who gets a day off. UBET has tapped into the sentiment that most of the country thinks…

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The race that stops a nation is not really about racing

Along with the rest of Melbourne, we’ve downed tools today for a horse race. However, for most of us the day really has nothing to do with horses or even sport. The Melbourne Cup Carnival is one of Melbourne’s biggest events. A powerful brand that…

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