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I Brand Therefore I Am – Our August Article for Melbourne Review

Are Brands the Tribes of our Generation? August 2013 David Ansett & Peter Singline From ‘day dot’ man has longed to belong. Initially, increasing the odds of survival was significant enough motivation for belonging to a group of like-minded souls, but as the centuries rolled…

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Our May article for The Melbourne Review

It’s game-on and most of us want to play. June 2013 David Ansett & Peter Singline Last month we wrote about Amazon’s recently launched online store which is solely dedicated to the Over 50 market. Amazon offers us a glimpse into the future, where online…

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The Future of Retail – Category You. Our May article for The Melbourne Review

Online retailers are getting smarter about the way they sell to us, but are they still blinded by out-dated paradigms? May 2013 David Ansett & Peter Singline Recently Amazon launched an online store dedicated to the Over 50 market. For the first time a major…

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Kill Off The Department Store Label – Our March article for The Melbourne Review

The challenging future of department stores in Australia. April 2013 Peter Singline & David Ansett There is much written about the challenging future of department stores in Australia. Both David Jones and Myer are household names with a rich heritage in retailing, but for many…

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Saving the Day? Our March article for The Melbourne Review

Why entrepreneurs might just be the saviors we’ve been waiting for. March 2013 Peter Singline & David Ansett For some reason the term entrepreneur has a slightly tarnished sheen to it, a little less grubby than a used car dealer, but only slightly. Entrepreneur is…

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What did Lance Armstrong teach you? Our February article for The Melbourne Review

What did Lance Armstrong Teach You? February 2013 Peter Singline & David Ansett In recent times we have witnessed the demise of one of the world’s truly big personal brands in Lance Armstrong. Interestingly, it became official in a very public chat with an even…

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Our branding article for The Melbourne Review – Design Against Throwawayism

We have the pleasure of penning this month’s article from the ‘cool’, in all ways, city of Helsinki. 2012 is Helsinki’s year as the World Design Capital. The theme for the year places an emphasis on openness, continuity, collaboration and the social dimensions of design.…

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Our branding article for The Melbourne Review – Walking with Retail Dinosaurs

This year we began writ­ing a reg­u­lar col­umn on brand­ing for The Mel­bourne Review. This third of our arti­cles presents an insight into the new world of retail and the struggle of traditional retailers to adapt. Twenty five year old student Jessica Waters was recently…

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Our branding article for The Melbourne Review – Private Label Needs Public Disclosure

This year we began writing a regular column on branding for The Melbourne Review. This second of our articles explores the impact of private label brands on the retail landscape. Whichever way you cut it, the growth in private label brands is going to continue…

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