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Australia Day Ads 2014 – the best and worst of brand patriotism

Like with any holiday, Australia Day it is often abused by advertisers desperately trying to get our attention. While some ads stand out, many are probably not worth the investment. Then there are the ones that get it so wrong it can be potentially damaging…

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Kia courts Aus Open brand again, this time with clever app

It’s summer, it’s stinking hot in Melbourne so it must be tennis time and Kia is hoping this is their time. As the official Australian Open Sponsor, Kia has created a nice little app that is a smashing brand gesture. The Game On App not…

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Uluwatu creates an authentic brand connection from factory to consumer

Uluwatu heroes who and how their products are made for real brand benefit. Lately there has been much discourse about where and how products are made. Price is always a major purchasing driver but more and more consumers are seeking more transparency and a true…

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Push Play – Hot new underwear brand from Down Under

With not much changing in the underwear category since the 80’s, it seems it is ripe for a new challenger brand to shake things up a bit. That’s exactly what Aussie Brand ‘Push Play’ is hoping to do. Fresh, raw and with plenty of attitude,…

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eBay’s re-brand – from cheesy to bland

eBay is the latest of the .coms to refresh their brand. The new logo has just been revealed and if social media is anything to go by, it is polarising their audience at best. Instead of re-energising the brand and building a stronger connection with…

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Apple Radio – continuing the brand's stretch and dominance

Brand dominance over every aspect of our lives, continues to drive Apple’s brand ambition. Like Virgin and a growing collective of brands who challenge the ‘one brand per category’ approach to brand architecture, Apple has continued to stretch their brand. No longer just about computers,…

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Chemist Warehouse radio remixed, finally

It has taken them a year, but it seems that Chemist Warehouse has finally seen the light and dropped the all 90s format and will target their programming towards their audience. Perhaps they can now finally deliver a brand-inspired radio station and a valuable brand…

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More take, not enough give: NAB brand promise destroyed

After spending millions trying to distance themselves from the other ‘big 4’ banks, NAB did once again, but in all the wrong ways last week. Since the Valentine’s Day stunt, NAB had been slowly regaining the public’s trust. They’d reduced fees, rejigged products and worked…

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