Blog

By Category


Why you should engage with your harshest critics

The power of listening: Transforming brand critics into advocates One of my clients, Sally, called me yesterday to tell me that she had received some negative feedback about her brand imagery. The complaint came in the form of a harshly worded hand written note and…

Read more »

Stabilo Boss campaign creates powerful brand storytelling

Bright idea highlights incredible women and rewrites history After a disgraceful week of politics, we’ve lost another Prime Minister but perhaps the real loss in the fallout is Julie Bishop. So it’s quite fitting that I came across this campaign from Stabilo Boss. Created by…

Read more »

Truly Deeply raises over $21,000 for Tomorrow Man through Art with Heart 2017

L-R Zac Prior(Tomorrow Man Facilitator), Tom Harkin (Tomorrow Man Founder), Emma Ferris (Art with Heart Event Manager) Paige Harkin (Tomorrow Woman Facilitator) and Tom Bell (Tomorrow Man Facilitator) We had the great privilege of handing the amazing team at Tomorrow Man a large cheque for…

Read more »

Personality rich brand storytelling. Mirry Christmus from Air NZ.

Air New Zealand’s sweet Christmas ad. Just about every brand is trying to leverage Christmas and stay top of mind. The big retailers are all trying to outdo each other with their Christmas TVCs. It’s also the time of year when many of us are…

Read more »

The meaning and origin of famous brand names

The story behind the names of some of the world’s biggest brands. If you’ve ever tried to create a name for a company or product, you will realise how hard it can be. You need a solid brand strategy and robust naming criteria. You’ll also…

Read more »

Hotel Indigo and Asos make good bed fellows

Brand collaboration reinforces Hotel Indigo’s brand difference. Hotel Indigo and leading global fashion brand Asos have partnered to create fashion inspired travel discovery. It’s a smart brand collaboration that finds another way to leverage the hotel’s one of kind boutique hotel experience. The Hotel Indigo…

Read more »

Nearly half of consumers are using social to call out brands behaving badly

What motivates consumers to attack brands on social. A new study shows that lying, providing bad service or being rude, are most likely reasons to motive consumers to call out brands on social media. Consumers feel more empowered than ever to take on big brands.…

Read more »

Nestle fights to save Poland Springs brand

Poland Springs brand authenticity and reason for being under attack Nestle is facing a lawsuit in the USA that claims they have misled their consumers into paying a premium for normal ground water. For a brand that’s positioning and differentiation is all about the purity…

Read more »

Clooney and partners cash-in, but will Diageo realise the brand value of Casamigos?

Diageo Plc to acquire Casamingos brand for $US 1 Billion. In four years, Clooney and Co have managed to create impressive brand value. Sure, they’ve achieved massive sales growth but take the people out of the brand and what are you left with? Diageo might…

Read more »

Ikea’s Cook This Page campaign is another smart brand gesture

Swedish home furniture brand Ikea continues to be at the heart of affordable stylish urban living. We always solute brands who continually look for interesting ways to engage and add value for the lives of their customers. That’s why we love this clever idea from…

Read more »

Unyoked leverages the digital disconnect trend for new type of eco-tourism

Creating easy escapism for hipsters, Unyoked is all about easy disconnection in the wilderness. Unyoked is a simple yet smart brand story, built on some solid brand beliefs and brought to life with beautiful styled eco-cabins set in stunning semi-remote locations. The Unyoked brand philosophy…

Read more »

Top 5 Tips for Creating Inspiring Workplace Culture

  With the average person spending around 1842 hours at work per year we believe happiness and a healthy work culture are an imperative part of day to day operations. Happiness at work has become serious business these days with more and more workplaces wanting…

Read more »