Blog

By Category


Milk brands need genuine brand differentiation to survive

Time for Lion Group to step up. It’s milk brands, including PURA and Dairy Farmers are suffering from no real brand differentiation and now they are fighting a legal as well as marketing battle. For decades, full cream milk has been just been milk. The…

Read more »

Utilising brand design to reconnect milk consumers through authenticity

The Strongest Brands Connect With Authenticity Retail and online have combined to create an authenticity gap between consumer and product source. For most consumers, milk (like so many other things we consume) has become a product sourced from the shelves of supermarkets and differentiated by…

Read more »