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Mini Inspire with their Not Normal Integrated Brand Campaign

Automotive Brand Mini Inspires Again with this Cool Integrated Campaign. In the world of car brand communications we’re used to being served-up the same bland messaging by manufacturer after manufacturer in their marketing campaigns. No doubt it’s a challenge is to capture the essence of…

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The Risk of Extreme Brand Differentiation – Mini's European Brand Campaign Disaster

Has The battle for Brand Differentiation Gone Too Far? As brands and branders struggle to cut through the information-flooded lives of their customers, the search for new and different ways to connect with markets is becoming more and more extreme. Automotive brand Mini recently took…

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