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Emotive Branding – KFC finds it’s Romantic Side

For Mother’s day 2017, KFC US released a romance novella called Tender Wings of Desire. Interestingly, Mother’s Day is KFC’s best-performing day of sales in the year (sometimes truth is stranger than fiction). The book features Harland Sanders as the story’s love interest and seeks…

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The Toughest Job in the World – A Social Media Campaign full of Engagement

The most important job is also the world’s toughest job. Unlimited hours. No breaks. No Time to Sleep. 365 Days a Year. You can only eat lunch when the associates have finished eating their. And the position pays… absolutely nothing.

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