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Nestle fights to save Poland Springs brand

Poland Springs brand authenticity and reason for being under attack Nestle is facing a lawsuit in the USA that claims they have misled their consumers into paying a premium for normal ground water. For a brand that’s positioning and differentiation is all about the purity…

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Surprise co-branding strategy – Android partners with KitKat

Android announces version 4.4 is named ‘KitKat’  Google Android has added a pinch of spice to their tradition of naming operating systems after alphabetically sequential snack foods, with a surprise announcement to name the next version ‘KitKat’. The secret was so well-kept that most of…

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Creating Real Product Differentiation through the Super Power of Augmented Reality

Next Generation Kids Video Games – Brought to you by your Friendly Cereal Brand Back when I was a kid, I can remember me and my sister hassling mum to buy one particular cereal over another. It had nothing to do with the flavor, the…

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