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Sugar the tobacco for big food brands

Big food’s short term thinking on sugar Every day there seems to be more and more information surfacing about the activities of major food brands in response to the obesity epidemic the western world is facing. There’s little doubt they’re using their financial muscle and…

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Asylum Seeker Attitude leaves Australian Brand Overboard

If you live in Australia you cannot have missed the harsh realities of the manic hardline approach the Government has adopted towards asylum seekers, attempting to reach Australian shores by boat. I will not attempt to summarise what has been occurring, but at every level…

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Delicious Brand Experience Inside and Out

For as long as I can remember I have loved chocolate, and as such I am always interested in reading about new chocolatier ventures.  I recently stumbled across a post in Coolhunting.com, from interaction designer John Sullivan Hamilton, who was given the opportunity to design…

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