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Brand Ownership and Distribution Wars

In Australia we are forever hearing the cries of foul play about the way the major supermarkets play the game. The Australian Competition and Consumer Commission (ACCC) has declared war on their behaviour with a recently announced inquiry into how the major supermarkets are using…

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Delicious Brand Experience Inside and Out

For as long as I can remember I have loved chocolate, and as such I am always interested in reading about new chocolatier ventures.  I recently stumbled across a post in Coolhunting.com, from interaction designer John Sullivan Hamilton, who was given the opportunity to design…

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To A Brand Time Gone By

In a time where everyone is looking for the fastest, flashiest and latest of everything, Japanese brand, Dedegumo, is asking everyone to take a step back, unwind and appreciate an often seemingly redundant piece of technology; the watch.

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Levi’s on a Mission

This week in Los Angeles, Levi’s is unveiling the latest installment of its Levi’s Workshops.  Having already conquered New York with their Photo Workshop in October last year, and more recently San Francisco with its Print Workshop, the brand is moving to the home of…

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5 tips for creating a unique urban brand experience

Using the streetscape as a form of media to engage with your target audience can be very effective and at the same time lift the spirits of our fellow urban dwellers. Here are 5 tips on how to make your efforts at seizing this blank…

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